Email the parents

Email the text below directly to the parents. Remember to attach a copy of the 250 milk flyer!

 

Subject: School Milk for over 5’s

Breakfast TV Health Editor, Dr Hilary Jones has produced a video which discusses the great health benefits that school milk provides. You can see the video at www.coolmilk.com/250.

Cool Milk, our school milk provider, is launching a new larger 250ml bottle of milk aimed at children who have grown too ‘big’ for the current 189ml cartons. This larger portion will better meet the nutritional demands of a growing 5-11 year old child and comes in an environmentally friendly poly bottle with a handy re-sealable cap.

For more information about 250 milk, please see the attached flyer.

Promote 250 milk on your website

Copy and paste the below text onto your schools website

 

School Milk for over 5’s

Cool Milk, our school milk provider, is launching a new larger 250ml bottle of milk aimed at children who have grown too ‘big’ for the current 189ml cartons. This larger portion will better meet the nutritional demands of a growing 5-11 year old child and comes in an environmentally friendly poly bottle with a handy re-sealable cap. To fully understand why this would be good for your child view the video below by Breakfast TV Health Editor, Dr Hilary Jones.

If you would like more information on this new product from Cool Milk or wish to register please visit www.coolmilk.com/250.

School milk video link

Embedding our school milk video onto your website is simple.

1. Copy the HTML code below:
https://youtu.be/4C0YHrs-SQU

2. Paste the code into your blog or website HTML

Alternatively, you can link to the video at www.coolmilk.com/250
You could also include the 250 milk logo and a picture of the bottle.
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Promote 250 milk in your newsletter

Inform parents about 250 milk with an article in your school newsletter. Just copy and paste the text below.

School Milk for over 5’s

Breakfast TV Health Editor, Dr Hilary Jones has produced a video which discusses the great health benefits that school milk provides. You can see the video at www.coolmilk.com/250.

Cool Milk, our school milk provider, is launching a new larger 250ml bottle of milk aimed at children who have grown too ‘big’ for the current 189ml cartons. This larger portion will better meet the nutritional demands of a growing 5-11 year old child and comes in an environmentally friendly poly bottle with a handy re-sealable cap.

If you would like more information on this new product from Cool Milk or wish to register please visit www.coolmilk.com/250.

Brighten up your article with the 250 milk logo and a picture of the bottle!
Add a 250 milk advert into your newsletter.

Promote 250 milk on your social media channels

Copy the text below and paste it into a new post from your schools Facebook account.

Breakfast TV Health Editor, Dr Hilary Jones has produced a video which discusses the great health benefits that school milk provides. You can see the video at www.coolmilk.com/250.

Cool Milk, our school milk provider, is launching a new larger 250ml bottle of milk aimed at children who have grown too ‘big’ for the current 189ml cartons. This larger portion will better meet the nutritional demands of a growing 5-11 year old child and comes in an environmentally friendly poly bottle with a handy re-sealable cap.

If you would like more information on this new product from Cool Milk or wish to register please visit www.coolmilk.com/250.

You could also add these images to make your post stand out.

Copy the text samples below and tweet them from your schools account.

1. Larger bottles of school milk are now available for our over 5’s. Order #250milk for your child at coolmilk.com/250

2. @DrHilaryJones says “Milk is a nutritional powerhouse”. Register your child for #250milk at coolmilk.com/250

Include our 250 milk Twitter image to make your tweet stand out.

Promote 250 milk in your school

Spread the word by displaying posters and putting flyers into book bags.
FAQs
What is 250 milk?
250 milk is a new larger 250ml bottle of semi skimmed milk aimed at over 5’s who have grown too ‘big’ for the current 189ml cartons. This larger portion will better meet their nutritional demands and comes in an environmentally friendly poly bottle with a handy re-sealable cap.
Does 250 milk still comply with the School Food Plan Legislation?
Yes. 250 milk is semi-skimmed milk but just in a larger portion. It is in line with guidance issued by the Food Standards Agency and the School Food Plan legislation produced in January 2015.
How do I know which children in my school drink 250 milk?
Your drinking list has been designed to show the type of milk that each child is drinking. You will find this to the right of the child’s name on your weekly drinking list.
We currently pay for some of our children to have milk under the SPS scheme. Can we pay for 250 milk as well?
Yes. Simply contact our Customer Service Team at [email protected]  giving the names of the children that you wish to move from 189ml milk to 250 milk and they will amend the product type on the child(ren) accounts.  As long as this is completed by 5pm on a Tuesday it will take effect from the following Monday.

At the end of the month your SPS invoice will reflect those children that have had 250 milk during that month.

Do the 250 milk portions effect my weekly delivery confirmations with Cool Milk and my monthly claims with the NMRU?
No. There is no change to the way you complete these.

Your weekly delivery confirmation with Cool Milk is based on the milk that we have delivered to you for that week but you must contact us immediately if you have an incorrect delivery at [email protected] or alternatively please contact our Customer Service team on 0800 321 3248 confirming exactly what type of milk you are short of.

Your NMRU claims ask for attendance data for your under 5 children.

250 milk is aimed at over 5’s only.