“Now more than ever, our children need access to high-quality, nutrient-rich food. It’s time to protect the health of the nation, starting with children. – Dr Hilary Jones, spokesperson for The School and Nursery Milk Alliance

We know that things aren’t exactly ‘normal’ right now, but we can all agree that now’s the time to really focus on supporting the nation’s children by helping them to maintain good health.

Mark Wednesday 30th September in your diaries. We’re asking you to join us then for World School Milk Day and get snap happy to celebrate “the nearest thing to complete nutrition in a cup”!

Send in your photos of the children safely enjoying their nourishing mid-morning milk for your chance to win £100 worth of Amazon vouchers. This year we’re giving away three winning prizes!

We encourage you to be as creative as you like, or simply share your smiling class with us (in smaller groups if this is safer) as they enjoy their milk.* 

Send your photos to [email protected] or tag us in your posts on social media with the hashtag #Ilovecoolmilk!  We’re now on Facebook, Twitter and Instagram as @coolmilkscheme. Remember to share the full name of your school with us so we can attribute your photos!

The winning entries will be featured on our website and social media channels, as well as earning their vouchers to spend in any way they like.

Be sure to join us next Wednesday as we celebrate World School Milk Day. Send us your photos by 5pm on Friday 9th October, and we’ll announce the winners shortly after.

Good luck!


Kind regards,

The Cool Milk Team