During lockdown, parents of children on the Cool Milk Scheme donated in bulk to The National Society for the Prevention of Cruelty to Children, and both we and the NSPCC want to say a heartfelt ‘thank you!’

When schools closed during the recent pandemic, we gave parents the option to receive a refund for their prepaid school milk or to donate their remaining balance to the NSPCC,” explains Chris Hogg, Managing Director of Cool Milk. “We are absolutely overwhelmed by the number of parents who chose to donate – thank you all! 

As a result of our customers’ great generosity, we’ve collected an impressive £143,000 – which we’ve now paid directly to the NSPCC. This year has proven extremely difficult for many, especially the children and young people that the NSPCC works tirelessly to support.  We’re proud to continue our partnership with this incredible organisation.”

Speaking in a personal ‘thank you’ letter to Cool Milk’s customers, NSPCC Supporter Fundraising Manager Claire Campbell explains why the large donation has such an impact on the charity: “Your support is the reason why our life-changing work doesn’t grind to a halt. It is out heartbeat, because almost 90% of our funding comes from people like you, and without it we would have to start closing our services within 6 months. The children we work with will never be able to personally thank you for your contribution, so on their behalf please accept the grateful thanks of everyone at the NSPCC.”

“We want to say an enormous thank you for your incredible donation,” she adds. “We have been really moved by the fact your customers have been so compassionate. They’ve demonstrated that even the smallest donation, when made by thousands of people, can bring an outstanding result.”

If you’re one of the many generous parents who kindly donated to this worthy cause, you can view your ‘thank you’ certificate here or read the letter from the NSPCC in full here.

Learn more

The NSPCC is one of th­­e nation’s leading children’s charities and has been Cool Milk’s chosen charity since we partnered with them in 2017. If you’d like to find out more about the work the NSPCC do,  how they safeguard children and support families, click here to explore their Midlands group or here to visit their website directly.